Create a WhatsApp Template Message
A WhatsApp template message is a pre-approved message format used to communicate with customers.
You create the template in Voixt, submit it to Meta for approval, and once approved, you can use it for:
- Broadcasts
- Automations
- Order updates
- Appointment reminders
- OTPs
- Notifications
Templates are required when you want to start a conversation outside the 24-hour customer service window.
Before You Start
Make sure:
- Your WhatsApp Business Account is connected to Voixt.
- Your Meta Business Account is active.
- You have the required access to create templates.
- You know what type of message you want to send.
- You know which parameters you need, such as customer name, order number, OTP, or appointment date.
Choose a Category
Meta requires every template to have a category based on its purpose.
| Category | Use For | Examples |
|---|---|---|
| Utility | Customer updates related to an existing transaction or service | Order confirmation, payment update, appointment reminder |
| Marketing | Promotions, offers, and business updates | Discounts, new products, festival offers |
| Authentication | Verification and account security | OTP, login code, account verification |
Choose a Template Type
Voixt supports different template types:
| Type | Best For |
|---|---|
| Text | Simple text messages |
| Image | Products, offers, posters |
| Video | Product demos or promotional videos |
| Document | Invoices, brochures, reports, PDFs |
Image, video, and document templates should also include message text so customers understand the purpose of the message.
Create a Template
Follow these steps:
- Log in to the Voixt Dashboard.
- Go to WhatsApp → Templates.
- Click Create Template.
- Select the category — Utility, Marketing, or Authentication.
- Select the template type.
- Select the message language.
- Enter a template name.
- Write your message.
- Add parameters such as
{{1}}and{{2}}if required. - Add a header, footer, or buttons if needed.
- Preview the complete message.
- Click Submit to send it to Meta for approval.
Template Naming Rules
Template names should contain only:
- Lowercase letters
- Numbers
- Underscores _
Do not use spaces or special characters.
| Valid | Invalid |
|---|---|
| order_confirmation | Order Confirmation |
| payment_success | Payment@123 |
| otp_verification | OTP Verification! |
| welcome_offer | Welcome Offer |
Parameters
Parameters allow you to personalize the same template for different customers.
Example template:
Hello {{1}}, your order {{2}} has been confirmed.
It can become:
Hello Rahul, your order 1025 has been confirmed.
Use parameters in sequence:
{{1}}
{{2}}
{{3}}
Learn more about using parameters.
Headers, Footers, and Buttons
You can add additional elements to your template.
| Element | Purpose |
|---|---|
| Header | Add text, image, video, or document at the top |
| Footer | Add short supporting text |
| Call-to-Action Button | Open a website, call a number, or perform an action |
| Quick Reply Button | Allow customers to reply with one tap |
Quick reply examples:
- Yes
- No
- Talk to Agent
- Book Now
You can add up to three quick reply buttons.
Learn more about Quick Reply Buttons.
Preview and Submit
Before submitting your template, check:
- Message text and spelling
- Correct category
- Correct language
- Parameters are in the correct order
- Sample values are provided
- Header and footer are correct
- Buttons and links work correctly
Once everything looks correct, click Submit.
Voixt will send the template to Meta for review.
Template Status
You can check the current status under WhatsApp → Templates.
| Status | Meaning |
|---|---|
| Pending | Meta is reviewing the template |
| Approved | Template is ready to use |
| Rejected | Meta did not approve the template |
Most template reviews are completed within a few minutes, but some can take up to 24 hours.
If a template is rejected, review the rejection reason, correct the issue, and create a new template.
Common Rejection Reasons
Templates may be rejected because of:
- Incorrect template category
- Incorrect parameter format
- Missing parameter sample values
- Spelling or grammar issues
- Misleading or spam-like content
- Invalid or suspicious links
- Content that does not follow WhatsApp Business Messaging policies
Best Practices
- Keep your message short and clear.
- Select the correct category.
- Use parameters only where needed.
- Avoid promotional content in Utility templates.
- Check all links before submitting.
- Preview the complete message before submission.
FAQ
Can I edit an approved template?
No. If you need to change an approved template, create a new template with the required changes.
Can I add images or videos?
Yes. Voixt supports text, image, video, and document templates.
Where can I check template status?
Go to WhatsApp → Templates to see the current status.
How long does approval take?
Most templates are reviewed quickly, but Meta's review can take up to 24 hours.
Why was my template rejected?
Common reasons include the wrong category, incorrect parameters, invalid links, unclear content, or a Meta policy violation.
Next Steps
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